My last post got me thinking. Why had no one done a “Just 道 it.” t-shirt? (道 being pronounced Do as in Hokkaido) A thorough scouring of the googles only turned up one person on a kendo forum saying that it would be a good idea for a joke, but nothing seems to be in production. Since I had come to the idea organically and on my own (well as much as anything is on one’s own, I have been watching the Everything is a Remix web shorts and now more than ever doubt that any idea is original) I I figured why not draw it up.
So here is the finished product. Perhaps a little gaudy, but I like some of the large retro-feeling gradient prints that Nike has don in the past. I chose this palette based on the seasons of Hokkaido. White for the snow of winter; pink for the blossoms of spring; yellow for the sun of summer; orange for the fiery hues of fall; it sounds quite soppy but I quite like the effect. I thought on a classic athletic grey shirt it all came together quite well.
I then thought that if this was to go anywhere it needed a logo. I replaced the large curving stroke in “DO” with the “swoosh” and then did up a Nike Hokkaido all in English just for so it seemed like I had covered all of my bases. Only thing is who do you send this sort of stuff? Nike doesn’t seem to have email addresses where you can just send ideas, and the Japan site is particularly hard to navigate. If I were the 1. A student and 2. A resident of the US I would enter the Future Sole Competition, but since I am not I am left with a dilemma. Do I send it to a random Nike address and hope the forward it to someone who cares? or do I keep it to myself?